Tag Archives: brand

News: Announcing the New Brand Image

The importance of presenting a consistent and professional brand cannot be understated. It not only makes it easier for potential clents to identify the brand, it also provides an opportuity to convey information about the service offering.

After already spending several years in the business without a logo or even an overarching brand theme, I recently decided it’s high time I created a uniform presence – from my website and email signature, to invoices and business cards.

Thanks to some amazing help from my graphic designer cousin, I could do just that. No flashy designs – simply a neat and professional look that clearly reflects the work I do.

 

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My new business cards neatly display my logo and symbols representing my specialisations.

 

Besides the new logo, this new brand image includes symbols that represent my areas of specialisation: the Bitcoin symbol for my work with blockchain and cryptocurrency-related projects, the gaming controller for the gaming sector, and the computer icon for my specialisation in online content. These symbols allow potential clients to quickly recognise my areas of expertise.

In the last few weeks, I have therefore begun to update the look of my invoices, email signature, business cards and, of course, my website.

As anyone who has their own website will understand, this is very much still a work in progress; there is plenty of room for improvement here.

While the changes over the short term concern the harmonisation of my brand image, my plans for the medium term involve optimising the website for mobile devices. Although rather basic, my website does its job quite nicely on PC web browsers. The same cannot be said on mobiles.

What do you think of the new look? Do you have any experience optimising websites for mobile devices? I would love to read your comments.

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How to Instantly Improve Your Conversion Rate with a Translator

You’ve established your business, created a brand identity and satisfied all your customer needs.

It’s time to expand beyond national borders and serve the international market.

You’re going to conquer the world!

But wait…

Something’s wrong.

The sales figures have just come in and it’s not looking as good as you’d hoped.

Your brand isn’t generating the same positive reception as it does back home.

 

Let me explain.

Time and again I’ve seen companies do the same thing.

After success in one market, they take success in the next for granted.

They happen to have a bilingual employee or two and believe they can translate their own website, branding and business material in-house.

You could say that makes sense.

After all, translating is just a matter of knowing two languages right? Well, not quite.

 

Translation is a skill that requires meticulous honing, refinement and practice. Having a working knowledge of two languages just isn’t good enough.

By taking shortcuts here, the results invariably are a website that fails to address your target group, branding that becomes meaningless and business documents such as proposals that lack the professional touch your customers expect.

You provide a quality product or service, right? Make sure you’re demonstrating this quality in how you communicate.

Spelling mistakes, incoherent expressions and simple inconsistencies are what are preventing your website visitors and contacted leads from sending an enquiry or confirming a sale.

To increase your conversion rate in international markets, you have to communicate effectively in the local language.

 

Hire a professional.

Hiring a translator to localise your message, your website and your business material is an investment in your brand identity. Without a professionally localised brand, you’re just another company in a crowded marketplace. Worse, in fact, if translation errors are impairing your image.

Translators understand how you can best communicate with your target market.

And they can speak to your conversion rates and sales figures.

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