The importance of presenting a consistent and professional brand cannot be understated. It not only makes it easier for potential clents to identify the brand, it also provides an opportuity to convey information about the service offering.
After already spending several years in the business without a logo or even an overarching brand theme, I recently decided it’s high time I created a uniform presence – from my website and email signature, to invoices and business cards.
Thanks to some amazing help from my graphic designer cousin, I could do just that. No flashy designs – simply a neat and professional look that clearly reflects the work I do.
My new business cards neatly display my logo and symbols representing my specialisations.
Besides the new logo, this new brand image includes symbols that represent my areas of specialisation: the Bitcoin symbol for my work with blockchain and cryptocurrency-related projects, the gaming controller for the gaming sector, and the computer icon for my specialisation in online content. These symbols allow potential clients to quickly recognise my areas of expertise.
In the last few weeks, I have therefore begun to update the look of my invoices, email signature, business cards and, of course, my website.
As anyone who has their own website will understand, this is very much still a work in progress; there is plenty of room for improvement here.
While the changes over the short term concern the harmonisation of my brand image, my plans for the medium term involve optimising the website for mobile devices. Although rather basic, my website does its job quite nicely on PC web browsers. The same cannot be said on mobiles.
What do you think of the new look? Do you have any experience optimising websites for mobile devices? I would love to read your comments.